Website American Outdoor Brands

POSITION:  We work where we play! Turning pursuit into passion, AOB delivers brands that move you because our success is measured by moments that matter.


We are passionate about the activities we pursue to the point that those around us cannot understand. As VISIONARIES, we lay at night under the stars, wondering if there are better views somewhere else, ready to take on the next adventure before the current one is even over. Reflecting from the top of mountains, we are left with pleasant exhaustion after an intense climb, FEARLESSLY planning the next one that will be a little more challenging.

We daydream about working the land in preparation for the next hunting season, continually finding ways to improve upon the previous year’s results. We transition to RELENTLESSLY chasing that ever-elusive trophy that, even when faced with failure, somehow fuels the following year’s daydreams.

We set out in pursuit, INQUISITIVE about the weather, geography, and what lies around the next corner or over the next horizon to find the ideal spot. Questioning our judgment, regardless of the day’s success, we watch the sun go down, as our vessels head to shore, left believing tomorrow could be better.

We go to the range intent on improving our skills, for whatever our favored discipline may be, AMBITIOUS to become the most accurate and precise.

Regardless of the activity, the outdoors calls us in COLLABORATION, to share the moments that matter, in a way that delivers satisfaction through failures and success. A never-ending battle between us and our “hobbies” that always leaves us wanting….

We want applicants in pursuit of their passions yet grounded by an industrious attitude to prevail. Yes, we daydream about the next adventure; however, we execute with the focus of lions stalking their prey. We are fearless with our goals and relentlessly raise the bar. We set our vision on the next opportunity but stay inquisitively, asking, “What could we have done better?” We collaborate, having a value in different perspectives and walks of life, then perform ambitiously to disrupt the market and set the trend.

Are you interested in changing the world?  If so, join us!

Position Overview:

The Omnichannel Merchandising Specialist will execute a comprehensive online and/or in-store merchandising management program. In alignment with brand strategy, the Omnichannel Merchandising Specialist supports the mission and scope of Brand Management’s vision for each individual brand in our portfolio.  This position will play an integral and vital role in overseeing online and in-store marketplace merchandising, branding and sales efforts to ensure that they fully support and complement the marketing team’s goals. A successful incumbent will be a forward thinker in analyzing brand and content opportunities to recommend strategies, interactions, and approaches to drive brands into new sales markets.

Essential Duties and Responsibilities:

    Day to day management and oversight of merchandising experiences across all marketplaces.

    Maximization of the end consumer engagement, conversion to purchase and overall experience while shopping or considering our brands.

    With direction and support from the Digital Merchandising Manager, collaborate with Brand Management, Creative, e-Commerce and Sales teams to identify new content needs and opportunities to ensure that produced content is meeting the overall business objectives.

    Manage and research omnichannel experience across all brands and find new opportunities for merchandising.

    Execute Amazon Vine initiatives, A+ page initiatives, online customer advertising and other content related enhancements through similar customer channels.

    Navigate and manage both Seller and Vendor Central platforms and be able to communicate and facilitate necessary changes to catalogs, inventory, product information and content.

    Collaborate with Brand Management and e-Commerce to ensure website content, social media content and other cross-functionally managed merchandising aligns with merchandising across all platforms.

    Assist Creative team with content management in Widen to ensure meta tagging and data for internal assets is correct and up to date.

    Build and update Widen Portals for new and old products to assist and control approved graphics, videos and content distribution.

    Facilitate a positive working relationship with Sales, Graphics and Marketing teams to ensure that content is optimized and customer specific advertising spend helps grow brand presence and meet revenue/growth goals.

    Manage and execute marketing and merchandising plans for Co-Op in alignment with Sales expectations as well as brand direction and planning.

    Manage the creation and distribution of advertising banners, retail mailers, eblasts, displays, end caps and promised assets to the appropriate channels.

    Setup and support Deal and Promotion pages online for Sales and Brand.

    Learn and manage brand catalogs on Online Retailer’s Vendor Systems or communicate with retail teams to ensure information accuracy and consistent brand representation.

    Facilitate an ongoing strategic approach to online advertising and omnichannel merchandising to be cutting-edge and ahead of the curve marketing, merchandising, and advertising.

    Research competitive landscapes and provide regular updates to the Digital Merchandising Manager based on emerging trends in the marketing channels.

    Research and communicate to the Engineering and QA Teams ideas, feedback and product issues to ensure top tier quality and feature rich products.

    Research the competitive landscape as it relates to new products, existing product updates and market share opportunities.

    Explore OEM and International support opportunities.

    Seek out online retail page design and build opportunities.

    Continuously benchmark performance of each brand and send reports to the manager with recommendations for improvement.

    Other duties as assigned.

NOTE:  This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.

Education and Experience:

    Bachelor’s degree in business, marketing, merchandising or related field

    MBA or other advanced degree is a plus

    1+ Years of online marketing experience

    Online advertising campaign management experience

    Experience or understanding of Retail Merchandising is a plus

    Web programming or design skills are a plus

    Experience or understanding in working with online optimization tools

    Passion for the outdoor industry is preferred

Competencies and Skills:

Physical Demands:

    Superior project, time and budget management skills

    Excellent communication and presentation skills

    Strong at building partnerships, ability to work with cross-functional teams

    Sense of urgency and results oriented

    Flexible, adaptable, intellectually curious

    Analytical, strategic, critical thinking

    Organized, attention to detail

    Self-motivated and fast learner

    Team orientation

    High integrity

    Regular and predictable attendance is required.

    Some work is required in “off-hours” for business meetings/company events.

    Ability to sit for prolonged periods of time in front of a computer.

    Ability to move about facility on regular basis to perform physical activities, such as, but not limited to, lifting heavy equipment (up to 50 lbs. unassisted), bending, standing, climbing or walking.

    Visual and hearing acuity.

NOTE:  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment and Personal Protective Equipment:

General office environment, with some exposure to plant environment, with forklift and other general hazards.

Exposure to the outdoors, unstable ground, and some climbing.




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